Overview of your current situation

Step

Products & Services Analysis

Analysis of the current situation of the product in regards to the MICE businessAnalysis of the services and facilities required for groups and events

Strategy Design

Evaluation of the current strategy and procedures in the management of groups and eventsSWOT Analysis from a MICE perspectiveAnalysis of the competitors in the MICE segment

Final report

Final report of the current situation identifying the improvements required for a maximization of revenue in this market segment

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