I am a natural born life enthusiast. The power of creativity and professional calling to singularity, together with the need of inspiration and daily evolution, while enjoying every moment of my work, define me as a professional and as a human.
Master in Business Administration in the Tourism Industry, University Degree in Tourism and Economy. Work experience in all type of private business and organisms from the tourism industry, from hotel management, sales and distribution to destination management and territory planning. Specialized in MICE, product development, project management and sales strategy has worked for important brands as Hilton, Melia Hotels International, Valencia Region Tourism Council. As an experienced event planner, she has collaborated with big companies as Coca Cola, Hilti, Saucony, ITV, Sky Group, Salesforce etc and different event agencies, managing events from the scratch.
I believe that the MICE industry needs to take a step further in the use of technology, integrating it as a natural attribute, in all phases of planning and managing an event.
In an industry as dynamic and versatile as tourism, the meetings and events have spent too much time offline and it is time to take advantage of the digital environment to share knowledge and optimize the event management.