Since we are approaching the end of the year, it’s time for a sum up and a look to the incoming MICE trends for 2021. In this article we will focus on the event planning trends for 2021 and see how these reflect on the Balearic Islands as a MICE destination.
Virtual events are already an important part of our lives as a result of the pandemics. However, the virtual format has been in our lives for a long time now, but never before so intense as nowadays. In this article we will reflect on the right balance between virtual and face to face experiences that we require in event management industry.
And we will start this reflection with an interesting comparison between virtual events and virtual sex.
“Why people will meet in the future?”
This is the most important question we need to ask to all actors in the meeting industry as it has a direct impact and will demand something new from us all when coming back to face to face meetings.
The worldwide pandemic has been the biggest impulse in the history for events going virtually. Nevertheless, the incentive travel, the “I” from “MICE” is the most difficult part, not to say impossible, to take to the virtual side.
New trends have been arising in all industries and environments as a result of Covid19. As MICE industry has been one of the most affected industries in this scenario, in this post we will analyze how the events industry is evolving and transforming after a total shut down in 2020.